AdMob is mobile advertising company popular in iphone, offering solutions for monetization on the mobile web ,with headquarter based in California,Founded in 2006 by Omar Hamoui , an entrepreneur trying to solve a problem. He wanted to build traffic for his mobile site.He encountered complexity and fragmentation - just too hard to engage users. thus AdMob was born to remove roadblocks and enable mobile web businesses.
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other related linksOfficial Google Blog: Investing in a mobile future with AdMob